AppLovin CEO Adam Foroughi provided further clarity on April 4, 2025, regarding the company's late-stage effort to acquire TikTok, characterizing his offer as a 'much stronger bid than others.' Foroughi proposed a merger between AppLovin and TikTok's entire global business outside of China, envisioning a partnership where the Chinese could participate in the upside while AppLovin manages the app.
Foroughi emphasized the strategic synergy, stating that pairing AppLovin's algorithm with the TikTok audience would lead to significant expansion in advertising spend on the platform. This approach aims to unlock substantial growth opportunities by combining AppLovin's AI capabilities with TikTok's vast user base.
The U.S. President extended the deadline for ByteDance to sell TikTok to an American buyer until June, which Foroughi noted 'buys more time to put the pieces together' for AppLovin's bid. This extension provides a longer window for AppLovin to finalize its proposal and navigate the complexities of the potential acquisition.
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