On April 2, 2025, AppLovin was reported to be in negotiations for a potential acquisition of TikTok's assets outside of China. Sources familiar with the situation indicated that the Trump administration was fully aware of AppLovin's interest in the social media platform.
The potential deal stems from a national security law requiring TikTok's Chinese parent company, ByteDance, to divest the app's American operations or face an effective ban. This strategic move could significantly expand AppLovin's reach in the digital advertising market.
While it remained unclear whether any U.S. parties would successfully take control of TikTok's non-Chinese business, AppLovin's involvement in these high-stakes negotiations highlights its ambition to leverage its AI advertising technology on a much larger scale.
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