S&P Dow Jones Indices announced on September 5, 2025, that AppLovin will join the benchmark S&P 500 index. The inclusion will take effect prior to the open of trading on Monday, September 22, with AppLovin replacing MarketAxess Holdings.
This move signifies a major milestone for AppLovin, reflecting its substantial market capitalization and financial performance. Inclusion in the S&P 500 often leads to increased demand for a company's stock, as passive index funds and actively managed funds benchmarked to the index adjust their portfolios.
The announcement follows a period of significant growth for AppLovin, driven by its AI-powered advertising technology. Joining the S&P 500 is expected to enhance the company's visibility among institutional investors and improve its stock's liquidity.
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