Adjust, an AppLovin company, announced on May 27, 2025, the beta launch of Adjust Growth Copilot, an AI-powered app growth partner. This new product is designed to empower marketers by providing instant access to performance insights across various channels, campaigns, and key performance indicators.
Andrey Kazakov, CEO of Adjust, stated that Growth Copilot is the first step toward fully automating decision-making in app marketing. The tool allows marketers to ask direct questions to quickly obtain accurate, contextual answers from their data, with exact references for each insight.
Key uses for the Growth Copilot include diagnosing sudden performance changes, identifying top or low-performing creatives, detecting data anomalies, and uncovering actionable insights. This innovation aims to redefine marketing workflows and significantly enhance efficiency for app businesses.
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