AppLovin's Consumer Mobile Trends 2024 report, released on September 25, 2024, detailed how mobile in-app advertising drives new growth and expands campaign reach for consumer mobile apps and direct-to-consumer brands. The report indicated that customers acquired through in-app ads exhibit greater engagement and loyalty compared to those from other channels.
Specifically, in the fintech sector, customers acquired via in-app ads opened their apps an average of 9 times per month, significantly higher than the 5.8 times for customers acquired through social media. This increased engagement is crucial as it leads to more repeat transactions, drives higher revenue, and allows marketers to reinvest in their businesses.
The report also noted that nearly 50% of online transactions are expected to occur on mobile devices in 2024, with this figure projected to reach 62% by the end of 2025. This trend underscores the growing importance of mobile-first marketing strategies, directly benefiting AppLovin's core advertising platform.
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