Wurl, an AppLovin company and a leader in the streaming TV industry, announced on July 7, 2025, a new collaboration with Prime Video. This partnership supports the launch of Prime Video's new Live TV Channel, 'Prime,' in Germany, dedicated to premium entertainment content for Prime members.
Wurl is providing its Global FAST Pass solution to Prime Video, which facilitates the launch of channels, instant monetization, and access to transparent data for audience growth and retention. Prime Video is also leveraging Wurl’s cloud-based software and scheduling service, along with its Programming Strategy team, to optimize channel scheduling and reduce operational load.
Keith Bedford, General Manager, EMEA at Wurl, highlighted the exciting growth and momentum in the European streaming TV market. This collaboration with a major player like Prime Video expands Wurl's footprint and demonstrates its capabilities in helping publishers deliver and monetize live entertainment content.
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