MiMedia Holdings Ltd. announced on January 30, 2025, an expanded commitment to AppLovin's AI-powered solutions platform. This collaboration aims to optimize monetization across MiMedia's broad and growing advertising platform as millions of new smartphones roll out with the MiMedia consumer cloud embedded.
Chris Giordano, CEO of MiMedia, stated that AppLovin has proven to be an effective platform for the rapid expansion of their in-app advertising capabilities. He noted that the partnership has already yielded positive results, helping MiMedia achieve solid Average Revenue Per User (ARPU) metrics.
MiMedia's team is committed to fully utilizing AppLovin's powerful platform to meet its expanding advertising offerings and projections. This expanded partnership underscores the value and effectiveness of AppLovin's AI solutions in driving monetization for its partners in the mobile ecosystem.
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