AppFolio, Inc. and Second Nature announced a strategic partnership aimed at enhancing the resident experience for millions of residents served by their customers. This collaboration will enable AppFolio customers to offer Second Nature’s suite of services directly within the AppFolio Stack™ partner ecosystem.
The partnership includes a $75 million minority equity investment by AppFolio in Second Nature. Through this integration, property managers can provide valuable programs such as credit building, air filter delivery, pest control, rewards, and Group Rate Internet, paid conveniently alongside rent.
This initiative complements AppFolio’s recently unveiled FolioSpace, a next-generation resident interface, by introducing an additional array of integrated services that simplify move-in and day-to-day living. The move addresses the finding that 71% of renters consider resident benefits important when evaluating new rentals, presenting a key opportunity for differentiation.
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