AppFolio, Inc. announced on October 14, 2025 the launch of its AppFolio Performance Platform, a new AI‑native architecture designed to unify property, resident, and vendor data and automate core workflows. The platform, unveiled at the FUTU RE conference, replaces disparate systems with a single, data‑driven solution that consolidates operations for property managers.
The Performance Platform introduces Realm‑X Performers—agentic AI agents that automate repetitive tasks. The platform currently offers a Leasing Performer that engages prospects, captures details, schedules tours, and advances leads; a Maintenance Performer that communicates with residents, analyzes photos, and creates prioritized work orders; and a Resident Messenger Performer that handles renewal communications and rent‑payment inquiries. These performers are built on AppFolio’s existing Realm‑X framework and are available to all customers on the Plus and Max plans.
By automating routine workflows, the new platform frees property‑management teams to focus on higher‑value activities, potentially increasing productivity and resident satisfaction. The integration of Second Nature’s technology through the Resident Onboarding Lift feature further enhances the move‑in experience and opens new revenue streams for managers. The launch represents a strategic shift toward outcome‑oriented software, positioning AppFolio to capture greater market share in the mid‑market real‑estate technology segment.
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