On Oct 16, 2025, AppFolio announced the launch of Real Estate Performance Management, a new method and platform unveiled at FUTU RE: The Real Estate Conference. The platform is built on an AI‑native architecture and is designed to unify property, resident, and vendor data into a single workflow, streamlining core operations for property managers.
The new platform introduces the Realm‑X Performers, including the Leasing Performer, Maintenance Performer, and Resident Messenger Performer, which automate routine tasks such as lead engagement, work‑order triage, and resident communication. These agentic AI capabilities are intended to accelerate the lead‑to‑lease lifecycle and improve service intake efficiency.
AppFolio also rolled out Resident Onboarding innovations and the Resident Onboarding Lift, a co‑created offering with Second Nature that provides residents with services such as credit building and air‑filter delivery. The integration is expected to create new revenue streams for property managers and enhance the resident experience.
The launch of Real Estate Performance Management represents a strategic expansion of AppFolio’s product suite, positioning the company to capture additional value‑added services and strengthen its competitive moat in the mid‑market property‑management segment. The AI‑native architecture and integrated services could drive higher adoption rates and recurring revenue, offering investors a potential upside in the company’s long‑term growth trajectory.
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