Executive Summary / Key Takeaways

• Digital-First Moat Drives Market Share Gains Amid Macro Chaos: Arcos Dorados' decade-long investment in digital channels (61% of systemwide sales) and loyalty programs (23.6 million members, up 50% year-over-year) has created a structural competitive advantage that is enabling the company to expand market share leadership across Latin America despite severe currency volatility, inflation, and consumer confidence challenges that have crippled less-prepared competitors.

• Brazil's "Worst Is Over" Moment Signals Earnings Inflection: Management's explicit declaration that Brazil's sales growth has bottomed, combined with a massive $125.2 million federal tax credit and sequential improvement in comparable sales, points to a clear earnings inflection point in the company's largest market. This catalyst is being overlooked as investors focus on near-term food cost pressures.

• Valuation Discount Ignores Investment-Grade Balance Sheet and Cash Flow Catalyst: Trading at 6.1x EV/EBITDA and 6.2x P/E—roughly one-third the multiples of global QSR peers—ARCO's valuation reflects macro fears rather than operational reality. The 2026 commencement of Brazil tax credit cash benefits ($125 million over five years) and a new $200 million credit facility provide tangible catalysts for multiple expansion.

• Single-Brand Concentration Is Feature, Not Bug, in Latin America: While McDonald's exclusivity creates dependency, it also provides territorial monopoly power, global supply chain leverage, and brand equity that local competitors cannot replicate. This moat is evidenced by market share gaps of 2-3x versus main competitors in Brazil, Mexico, and Argentina.

• Critical Variables to Monitor: The investment thesis hinges on two factors: whether Brazil's consumer environment stabilizes enough to drive traffic recovery, and whether the company can maintain digital momentum while expanding its loyalty program across all main markets by year-end 2025.

Setting the Scene: The McDonald's Monopoly in Latin America

Arcos Dorados Holdings Inc., founded in 2007 and headquartered in Montevideo, Uruguay, operates as the world's largest independent McDonald's franchisee, holding exclusive rights to own, operate, and grant franchises across 21 countries and territories in Latin America and the Caribbean. By September 30, 2025, the company operated nearly 2,500 restaurants and employed over 100,000 people, representing approximately 6.7% of global McDonald's franchised stores but commanding a dominant 20-25% estimated share of the region's QSR market.

The business model is straightforward yet powerful: Arcos Dorados leverages exclusive territorial rights to generate revenue through company-operated restaurant sales and franchise royalties, while capturing operational leverage through centralized supply chain management and shared services. This structure creates a natural monopoly in each market, preventing direct McDonald's competition and enabling pricing power that independent chains cannot match.

Industry dynamics in Latin America are defined by three structural forces: persistent inflation (5-10% annually across key markets), currency volatility (Brazilian real and Mexican peso depreciation accelerated in late 2024), and a rapidly accelerating digital transformation in consumer behavior. While these forces create headwinds for most operators, they amplify the advantages of scale players with digital infrastructure. The QSR market is projected to grow at 5-6% CAGR through 2032, but digital and delivery channels are expanding at 20% annually, creating a bifurcated market where prepared operators capture disproportionate share.

Arcos Dorados' competitive positioning is starkly superior to both global peers and local players. In Brazil, the company maintains "significant market share leadership" despite industry-wide traffic declines. In Mexico, comparable sales growth of 6.3% in Q3 2025 was 1.8x the country's inflation rate and two to four times higher than main competitor brands. In Argentina, market share remains more than three times that of the main competitor. This dominance stems not from promotional discounting—competitors are described as "more transactional, trying to just drive traffic"—but from structural advantages in brand equity, supply chain scale, and digital integration that competitors cannot easily replicate.

Technology, Products, and Strategic Differentiation: The Four D's Moat

Arcos Dorados' core competitive advantage lies in its "Four D's Strategy" (Digital, Delivery, Drive-thru, and Development), a framework that transforms McDonald's global brand into a localized, digitally-integrated ecosystem. This is not a marketing slogan; it is a decade-long operational transformation that began "way before the pandemic" and has fundamentally altered the company's economics.

Digital channels generated 61% of systemwide sales in Q3 2025, with the loyalty program contributing 30% of sales in Brazil and 17% across the four SLAD markets where it operates. The program's 23.6 million registered members represent nearly 50% growth from year-end 2024, with availability expanding from seven markets in Q3 2025 to all main markets by year-end. This matters because loyalty members exhibit higher visit frequency and larger average checks, while providing zero-party data that enables precision pricing and menu optimization. The digital moat creates switching costs: once customers are habituated to mobile ordering and personalized offers, migrating to competitors requires relearning behaviors and losing accumulated rewards.

Experience of the Future (EOTF) modernization reinforces this advantage. With 67% of the footprint modernized by Q3 2025 and a target of 90% by year-end 2027, these investments drive higher average checks through self-order kiosks that reduce friction and increase upsell attachment. The 85 EOTF openings in 2024, including 79 new free-standing locations, demonstrate a capital allocation strategy focused on high-return formats. Free-standing restaurants generate superior drive-thru and delivery throughput, capturing the shift in consumer preference away from dine-in.

The economic impact is measurable. Digital sales in Brazil grew to 72% of systemwide sales, while SLAD's digital penetration reached 61.5%. These channels carry higher margins due to labor efficiency and larger average checks. Delivery, in particular, leverages Arcos Dorados' dense store network to achieve materially faster fulfillment times than aggregator-dependent competitors, creating a service advantage that justifies premium pricing.

Research and development is not a separate line item but is embedded in the continuous refinement of the digital platform and development process. Management is "revisiting every element of our development process" to improve operational efficiency and generate more consistent returns on investment from new assets. This includes leveraging artificial intelligence for better sales estimation and construction management, initiatives that promise to reduce capex per unit and accelerate payback periods.

Financial Performance & Segment Dynamics: Evidence of Moat Resilience

Arcos Dorados' Q3 2025 results provide compelling evidence that the digital moat is translating into financial resilience despite macro headwinds. Total revenue reached a record $1.2 billion for a single quarter, with balanced US dollar growth across all three divisions. Systemwide comparable sales grew 12.7%, in line with the company's blended inflation, driven by overall check growth that more than offset a low single-digit decline in guest traffic versus the prior year.

The segment performance reveals a tale of three markets, each demonstrating different aspects of the thesis. Brazil, representing the inflection opportunity, showed sequential improvement in comparable sales performance, with management explicitly stating "the worst is over in Brazil in terms of sales growth." Digital channels accounted for almost 72% of system-wide sales, and the loyalty program contributed 30% of sales, demonstrating that even in a challenged consumer environment, engaged customers remain loyal. The segment's Adjusted EBITDA of $147.4 million included the $125.2 million Brazil tax credit, but even excluding this one-off, operational efficiency gains were evident in payroll and occupancy leverage.

SLAD has been the "bright spot all year," generating 39.7% comparable sales growth and 69.8% Adjusted EBITDA growth in constant currency. Argentina's recovery from 2024's government-imposed disruptions demonstrates the resilience of Arcos Dorados' model in hyperinflationary environments. The division's ability to maintain market share more than three times that of its main competitor while expanding margins by 2.2 percentage points proves that operational leverage amplifies when macro conditions stabilize.

NOLAD presents a mixed picture that highlights both opportunities and risks. Mexico's comparable sales rose 6.3%, or 1.8 times the country's inflation rate, significantly outperforming main competitors. This strength is offset by weakness in Panama and Costa Rica, where challenging consumer environments reduced industry volumes. The division's EBITDA decline of 4.4% in constant currency reflects margin pressure from food and paper costs, occupancy expenses, and G&A investments in loyalty program pilots.

The consolidated Adjusted EBITDA margin of 16.9% in Q3 2025 (versus 11% in Q3 2024) was inflated by the Brazil tax credit, but underlying operational efficiencies were real. Excluding the tax credit and prior-year social contribution recoveries, US dollar adjusted EBITDA declined by about 3%, entirely attributable to continued food and paper cost pressure. This cost headwind is expected to stabilize, with management stating "we do not expect further significant cost pressures versus current levels in the second half of this year."

Balance sheet strength provides strategic flexibility. The net debt to Adjusted EBITDA leverage ratio remained a comfortable 1.2x as of September 30, 2025, and the company received investment grade ratings from both Fitch and S&P in 2025.

The new $200 million syndicated revolving credit facility, secured on September 30, 2025, provides "extra flexibility" and "plenty of room to support our medium-term growth plans." For the nine-month period, net cash from operating activities was $163.9 million, funding $179.9 million in property and equipment expenditures, with more than half invested in new restaurant growth.

Outlook, Management Guidance, and Execution Risk

Management's guidance narrative centers on three priorities: optimizing today's business, growing through modernized development, and preparing for tomorrow's expectations. This framework translates into concrete financial targets and strategic initiatives that directly support the investment thesis.

For 2025, the company expects full-year EBITDA margin to remain close to 2024 levels, excluding one-offs related to labor contingencies in Brazil. This guidance is conservative yet credible, acknowledging that food and paper cost pressures will persist but be offset by pricing actions, product mix optimization, and operational efficiencies. The key phrase "protecting traffic is the best strategy for creating shareholder value" signals a disciplined approach to pricing that prioritizes long-term market share over short-term margin extraction.

The 2026 outlook is explicitly more optimistic. CEO Luis Raganato stated the objective is to "expand the EBITDA margin versus this year," targeting sustainable topline growth and improved operational efficiency. This margin expansion will be driven by continued payroll efficiencies from the scheduling system implemented in 2024, which has already resulted in "much better payroll than what we had last year" across all three divisions. Additionally, occupancy and other operating expense leverage from better deals with third-party operators and more efficient delivery operations will contribute.

Restaurant development remains a core growth driver, with 90 to 100 openings targeted for 2025 and a development pipeline that prioritizes free-standing, EOTF-format locations. Management is targeting 20% first-year return on investment for new openings and is actively revisiting the development process to improve efficiency and reduce costs. This capital discipline matters because it ensures that growth investments generate returns above the cost of capital, supporting long-term value creation rather than mere scale expansion.

The FIFA World Cup 2026 represents a significant marketing catalyst. As McDonald's exclusive regional sponsor, Arcos Dorados will leverage the event's popularity across its three largest markets—Argentina (defending champion), Brazil (winningest team), and Mexico (host nation). Management expects positive impacts on brand attributes, awareness, and traffic, particularly through the strengthened delivery channel. This event-driven demand will test the digital infrastructure's capacity but also provide an opportunity to convert new customers into loyalty members.

Critical execution risks center on macro stabilization and cost management. Management acknowledges that "in the near term, operating conditions remain challenging," but believes the company is "well-positioned to resume more normalized top-line and EBITDA growth across the business when the consumer and macroeconomic environments improve." The key variable is timing: if Brazil's consumer confidence remains depressed due to disposable income pressures, traffic recovery could be delayed, pushing margin expansion into 2027 rather than 2026.

Risks and Asymmetries: What Could Break the Thesis

The investment thesis faces three material risks that are directly tied to the core narrative rather than generic macro concerns.

Brazil Consumer Recovery Fails to Materialize: While management asserts "the worst is over," traffic remains challenging due to disposable income constraints and low consumer confidence. If the Brazilian real depreciates further or unemployment rises, the sequential improvement in comparable sales could reverse. This would delay the margin inflection and reduce the present value of the tax credit benefits. The risk is mitigated by the company's market share leadership and digital engagement—loyalty members may reduce frequency but are less likely to defect entirely—but a prolonged downturn would cap earnings growth.

Beef Cost Inflation Persists Beyond Expectations: Management's guidance that food and paper cost pressures will stabilize in the second half of 2025 is based on expectations that Brazilian beef price increases will moderate. If cattle supply constraints or export demand drive prices higher for longer, gross margins could compress further, offsetting operational efficiencies and delaying EBITDA margin expansion. The company is mitigating this through supplier negotiations, product mix shifts toward chicken (the McCrispy Chicken platform is described as an "inflection point" and "strategic pillar"), and operational efficiencies, but sustained inflation would pressure results.

Single-Brand Concentration Becomes a Liability: McDonald's exclusivity is a moat until it isn't. If the global brand suffers reputational damage, menu innovation stalls, or franchise relations deteriorate, Arcos Dorados has no alternative brands to fall back on. This risk is amplified in Latin America, where health and wellness trends could shift consumer preferences away from traditional QSR. The mitigation is the company's operational autonomy—it adapts menus locally and controls the customer experience—but the brand concentration remains a structural vulnerability that multi-brand competitors like Alsea can exploit.

Potential asymmetries to the upside include faster-than-expected traffic recovery in Brazil, which would leverage fixed costs and drive margin expansion beyond guidance; successful rollout of the loyalty program across all markets, increasing digital sales penetration above the current 61%; and capital allocation shifts toward buybacks, which management indicated the board will consider based on cash generation expectations for 2026.

Valuation Context: Discounted for Macro, Ignoring Micro Strength

At $7.21 per share, Arcos Dorados trades at a substantial discount to both global QSR peers and its own historical performance. The company's enterprise value of $3.32 billion represents 6.07x trailing EBITDA and 0.73x revenue, compared to Yum! Brands (YUM) at 18.1x EBITDA and 6.33x revenue, Restaurant Brands International (QSR) at 17.55x EBITDA and 5.12x revenue, and Domino's (DPZ) at 19.42x EBITDA and 3.96x revenue. Even Alsea (ALSEA), a smaller multi-brand operator, trades at 6.12x EBITDA despite significantly lower margins.

The P/E ratio of 6.16x reflects market skepticism about earnings sustainability, yet the company's 39.03% return on equity and 6.87% return on assets demonstrate efficient capital deployment. The dividend yield of 3.24% with a 20.51% payout ratio provides income while retaining capital for growth. The price-to-operating cash flow ratio of 5.61x is particularly attractive given the expected 2026 commencement of Brazil tax credit benefits, which will add approximately $25 million annually to cash from operations over five years.

The valuation discount stems from three factors: Latin America macro volatility, currency translation risk, and single-brand concentration. However, these concerns ignore the company's investment-grade balance sheet (net debt/EBITDA of 1.2x), proven digital moat, and market share leadership that has been maintained through multiple economic cycles. The new $200 million credit facility provides additional liquidity and financial flexibility, reducing risk and supporting growth investments.

For a profitable, growing company with a dominant market position, the valuation appears misaligned with fundamentals. If management delivers on its 2026 margin expansion guidance and Brazil traffic recovers, the multiple gap to global peers should narrow, providing significant upside potential. The key is that investors are paying a distressed valuation for a company that has demonstrated resilient earnings power and is positioned for cyclical recovery.

Conclusion: Asymmetric Bet on Digital Moat and Cyclical Recovery

Arcos Dorados represents an asymmetric investment opportunity where the market has priced in macroeconomic distress while undervaluing operational resilience and a powerful digital moat. The company's decade-long investment in digital channels, loyalty programs, and restaurant modernization has created structural competitive advantages that are driving market share gains across Latin America, even as competitors retreat to promotional discounting.

The Brazil inflection point is the critical near-term catalyst. Management's confidence that "the worst is over," supported by sequential sales improvement and a $125 million tax credit that will boost cash flow starting in 2026, suggests earnings power is set to expand. This is not a turnaround story but a cyclical recovery play within a structurally superior business model.

Valuation at one-third the multiples of global peers creates a margin of safety while offering significant upside if management executes on its 2026 margin expansion targets. The investment-grade balance sheet, strong cash generation, and flexible capital allocation provide additional downside protection.

The thesis will be decided by two variables: whether Brazil's consumer environment stabilizes enough to drive traffic recovery, and whether the company can maintain digital momentum while scaling its loyalty program across all markets. If both hold, Arcos Dorados will not only maintain its QSR leadership but also close the valuation gap, delivering substantial returns to investors who recognize that the digital moat matters more than macro noise.