On October 6 2025, American Rebel Holdings, Inc. (NASDAQ: AREB) announced a $1.5 million strategic investment in RAEK Data, LLC, a leader in first‑party data and identity resolution. The investment was disclosed in a GlobeNewswire release that stated the company “today announced” the transaction, confirming the event occurred on the day of the release.
RAEK’s platform, which includes the EchoID product, provides businesses with a privacy‑first engine for collecting, resolving, and activating customer data. By integrating RAEK’s technology, American Rebel aims to transform its marketing and customer engagement efforts, enabling more precise targeting, lower acquisition costs, and stronger retention of its patriotic‑brand fan base. CEO Andy Ross highlighted that the partnership will “fuel customer loyalty, data‑driven growth, and the future of American Rebel.”
The $1.5 million stake positions American Rebel as a strategic owner in a company that is rapidly scaling its data solutions across multiple industries. The investment is expected to accelerate the company’s ability to convert anonymous website visitors into actionable customer profiles, thereby supporting the growth of its beer, safe, and apparel lines. This move is a tangible step toward diversifying revenue streams and enhancing long‑term shareholder value.
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