On October 14, 2025, American Rebel Holdings, Inc. announced that it has secured a spring 2026 distribution placement across all 416 Southeast Grocers locations, including the Winn‑Dixie, Harvey’s, and Fresco y Más banners. The deal covers 416 stores in Florida, Georgia, Alabama, Mississippi, and Louisiana, making it the company’s largest single‑chain partnership to date.
Southeast Grocers, the 19th‑largest grocery retailer in the United States, operates more than 400 stores under its three banners. By gaining shelf space in every Southeast Grocers outlet, American Rebel Light Beer will reach millions of consumers in five states during the critical spring reset cycle, a period when retailers finalize shelf space for the upcoming year. The expansion is expected to accelerate revenue growth and provide a scalable platform for future national rollouts.
The announcement follows a series of independent‑channel wins that demonstrated strong consumer demand and sell‑through metrics. Securing placement with a national chain validates the company’s retail strategy and positions American Rebel Light Beer as a scalable player in the $100 billion U.S. light‑beer market. The partnership also aligns with the company’s long‑term plan to build market share and shareholder value through accelerated distribution and brand visibility.
American Rebel highlighted that its production and supply‑chain partners—AlcSource and City Brewing—will support the increased demand. These relationships ensure that the company can meet large retail orders while maintaining on‑shelf availability as the distribution footprint expands. The partnership underscores the company’s commitment to delivering quality beer at scale and reinforces its strategic shift toward a diversified, high‑growth portfolio.
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