Champion Safe Company, a subsidiary of American Rebel Holdings, reported that orders from its Southern California distributor West Coast Safe Company rose 35% compared with the same period last year, reflecting a deepening partnership with the distributor that serves Orange, Los Angeles, Riverside and surrounding counties.
The growth is driven by Champion’s Trophy Series, a line of U.S.-made steel safes that carry a 1,200‑degree, two‑hour fire protection rating and double‑steel door construction. The series’ robust build and competitive pricing have made it a popular choice for commercial and residential customers, and West Coast Safe Company cited the product’s durability and value as key reasons for expanding its inventory orders.
While the order increase signals momentum for Champion’s core business, it is a small fraction of American Rebel Holdings’ overall revenue. The parent company posted a net loss of $5.23 million on $1.88 million of revenue in Q3 2025 and faces a significant working‑capital deficit. The order growth therefore provides a modest lift to the safe division but does not offset the broader financial challenges the company is confronting.
Management comments underscore the partnership’s strength. West Coast Safe’s Brad Spaulding said the company “confidently recommends Champion to customers looking for real, long‑term security” because of the U.S. steel and the company’s responsiveness to dealer feedback. Champion CEO Tom Mihalek echoed this sentiment, noting that the distributor’s expertise and customer‑first mindset align with Champion’s product‑development philosophy.
American Rebel Holdings continues to pursue diversification into beer and apparel, but those segments have yet to generate significant revenue. The company’s financial statements show persistent losses and a going‑concern warning, indicating that the safe‑business growth must be sustained and expanded to improve overall profitability. Investors will likely view the order surge as a positive but limited signal amid the parent company’s ongoing financial headwinds.
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