On Monday, October 27, 2025, The Arena Group Holdings, Inc. announced the launch of a dedicated marketplace on Index Marketplaces, powered by Index Exchange. The new platform gives advertisers direct access to the company’s premium lifestyle and finance brands, including Parade, Men’s Journal and TheStreet, and connects them with a network of over 3,000 media owners across display, video, mobile app and streaming TV.
The marketplace is designed to offer agencies and brands a streamlined workflow that eliminates standard minimum investment requirements, allowing for scale and precision in brand‑safe environments. By leveraging Index Exchange’s extensive supply‑side network, the Arena Group can provide contextually relevant placements across multiple screen types while maintaining transparency and efficiency.
Megan Hong, Senior Director of Partner & Yield Management at The Arena Group, said the partnership “enhances how advertisers connect with our premium audiences while maintaining transparency and efficiency.” Max Caukin, Senior Director of Marketplaces at Index Exchange, added that the collaboration “enables marketers to access some of the most trusted digital destinations in lifestyle and finance, creating meaningful consumer connections through premium, contextually‑aligned content.”
This launch expands the Arena Group’s premium, brand‑safe inventory and positions the company to capture additional advertising revenue from agencies seeking scalable, high‑quality placements. The move aligns with the firm’s strategy of leveraging its proprietary Tempest platform and data‑driven publishing expertise to monetize its growing portfolio of high‑engagement brands.
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