ARKO Corp. and its subsidiary GPM Investments launched the 'Fueling America's Future' campaign, offering significant fuel savings to customers nationwide. This promotion allows fas REWARDS® loyalty members to save up to $2 off per gallon of gas, or $40 per fill-up, by stacking discounts earned through qualifying in-store purchases. The initiative is available at over 1,350 branded retail stores across ARKO's network.
The campaign is designed to address the financial strain of high gas prices on consumers and aims to put more money back into household budgets. With approximately 2.3 million enrolled members in its fas REWARDS® program as of 2024, ARKO is leveraging its loyalty platform to drive traffic and increase basket sizes by linking fuel discounts to merchandise sales. This strategy focuses on delivering value to customers while enhancing overall engagement.
Arie Kotler, Chairman, President, and CEO of ARKO, stated that the company is prioritizing price cuts at the pump in its 2025 promotions to support working Americans. The program allows members to accumulate cents-off fuel rewards in a virtual wallet, which can then be redeemed at the pump. This customer-driven solution is expected to strengthen the national economy by freeing up consumer spending on other essential goods.
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