On October 8, 2025, Academy Sports + Outdoors announced the launch of the Brooks Hero Collection, a new line of performance running shoes exclusive to Academy. The collection will debut in stores and online on October 10, 2025, and includes a limited‑edition Adrenaline GTS 25 Silver Edition that will be available on November 1, 2025. Academy and Brooks have agreed to donate a portion of the proceeds to Marathon Kids, a nonprofit that promotes healthy habits among youth.
The Hero Collection features a range of colorways and price points for both men and women, designed to honor mentors in the community. In addition to the standard lineup, the limited‑edition Adrenaline GTS 25 Silver Edition celebrates 25 years of the shoe’s popularity and offers a metallic finish that appeals to style‑conscious runners. The collection expands Academy’s already extensive Brooks assortment, which includes popular models such as the Glycerin 22, Glycerin GTS 22, and Ghost Max 3.
By securing an exclusive partnership with Brooks and launching a new product line, Academy is positioning itself to attract performance‑running enthusiasts and drive foot traffic to its stores and e‑commerce platform. The donation to Marathon Kids also reinforces the company’s community‑focused brand image, potentially enhancing customer loyalty and supporting its broader growth strategy of expanding physical footprints and omnichannel capabilities.
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