Academy Sports + Outdoors highlighted its growth strategy on October 2, 2025, emphasizing its vision to be the best sports and outdoors retailer in the country since going public in 2020. The strategy is rooted in opening new stores, investing in the e-commerce experience, driving productivity in existing stores, and investing in technological advancements.
The company has achieved significant milestones, including an expanded store footprint, strengthened e-commerce capabilities, and a refined merchandising strategy centered on value. Academy has grown to over 300 stores across 21 states.
CEO Steve Lawrence stated that the company is focused on delivering value, enhancing the customer experience, and continuing to capture market share. The long-range plan involves purposeful growth, innovation leadership, and being a destination for sports and outdoors.
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