Asset Entities Inc. announced on May 7, 2025, a definitive merger agreement with Strive Asset Management, LLC, a subsidiary of Strive Enterprises, Inc. The combined entity will operate under the Strive brand, remain listed on NASDAQ, and become a public Bitcoin Treasury Company.
This strategic pivot aims to combine ASST's community-building expertise with Strive's institutional asset management capabilities to accumulate Bitcoin and maximize long-term shareholder value. Strive Asset Management, which manages approximately $2 billion in assets, will lead the new strategic direction.
Matt Cole, CEO of Strive, will become CEO and Chairman of the Board of the combined company, while current ASST CEO Arshia Sarkhani will serve as CMO. The new entity plans to leverage an effective shelf registration statement, intending to expand it to $1 billion post-closing, to raise capital for Bitcoin accumulation through equity and debt offerings. A novel tax-free equity exchange for Bitcoin holders is also planned.
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