Strive, Inc. announced on September 16, 2025, the strategic acquisition of MSTR True North Inc. (True North) in a de minimis cash transaction. True North is a cash flow positive entity, and the acquisition is expected to allow for enhanced platform expansion without additional cost.
As part of the acquisition, Strive appointed True North founder Jeff Walton as Chief Executive Officer of True North and Chief Risk Officer of Strive. True North member Ben Werkman will continue to serve on Strive's board of directors.
This transaction expands Strive's position in Bitcoin advocacy and digital capital. The True North media platform, including its Investment Grade Bitcoin podcast, will leverage distribution channels previously built by Asset Entities, amplifying its reach.
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