Aterian, Inc. announced the U.S. launch of Squatty Potty Wipes, representing the company’s flagship entry into the consumable products market. These wipes are now available for sale on Amazon.com and www.squattypotty.com in the United States. The product had previously launched in the United Kingdom in late August 2025 on Amazon.co.uk.
The Squatty Potty wipes are made with 100% plant-based fibers, are hypoallergenic, septic safe, and are designed for sensitive skin. Arturo Rodriguez, CEO of Aterian, stated that these new wipes are expected to generate a higher contribution margin than many of the company's hard goods and electronic products. This strategic pivot is a key component of Aterian's long-term growth strategy.
Aterian anticipates further expansion in the consumables market in 2025, specifically in the health and beauty space under its Healing Solutions brand by October 2025. This diversification into higher-margin products is crucial for enhancing the company's overall profitability. The launch aims to build on the established brand equity of Squatty Potty and generate repeat customers.
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