Aterian, Inc. announced that it has begun selling products from its hOmeLabs, PurSteam, and Mueller Living brands on Target+, the online marketplace of Target Corporation. This strategic expansion provides Aterian with a premium platform to reach millions of new online shoppers. The company also expanded its existing product offerings for Squatty Potty on Target+.
This move underscores Aterian’s strategy to grow its omnichannel presence, aiming to diversify its distribution channels beyond Amazon and Walmart. The expansion is designed to enhance brand visibility and accessibility for consumers. It also reinforces the company's commitment to maintaining flexibility and scalability in its operations.
The launch on Target+ is a component of Aterian's broader mission to meet consumers where they shop, whether through established e-commerce sites or direct-to-consumer websites. This initiative is expected to contribute to the company's long-term growth trajectory. It allows Aterian to tap into Target's customer base and potentially increase market share.
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