Aterian, Inc. announced today that it has launched select products from its hOmeLabs, Squatty Potty, PurSteam, and Mueller Living brands on Bed Bath & Beyond’s e‑commerce platform. The launch became effective on October 2, 2025, making the products available to the retailer’s extensive customer base. The move adds a new high‑profile retail channel to Aterian’s growing omnichannel strategy.
Bed Bath & Beyond is a well‑known home‑goods retailer with a strong online presence and a loyal customer base. By securing a digital shelf on the platform, Aterian gains access to a broader audience and the opportunity to drive incremental sales of its core home‑essential and health products. The addition complements recent launches on BestBuy.com and other marketplaces, reinforcing the company’s focus on diversified distribution.
The Bed Bath & Beyond launch aligns with Aterian’s strategic goal of expanding its omnichannel footprint and reducing dependence on any single marketplace. It also positions the company to capture seasonal demand and benefit from the retailer’s marketing and fulfillment capabilities. The announcement signals continued momentum in Aterian’s channel expansion efforts and may support future revenue growth.
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