Aterian, Inc. announced the launch of select products from its flagship brands, including Squatty Potty, hOmeLabs, Healing Solutions, Mueller Living, and PurSteam, on Temu. These products became available on the global e-commerce marketplace during the second quarter of 2025. This initiative aims to connect with a new wave of online shoppers.
Leveraging Temu’s platform, which links consumers with millions of global sellers and manufacturers, allows Aterian to diversify its distribution channels. This strategic move accelerates access to new customer segments and enhances brand visibility. The company's goal is to build strong, household brands that meet customers wherever they shop.
The Temu launch reinforces Aterian’s commitment to accessibility, value, and omnichannel growth, adding to its growing presence across e-commerce and retail. While still in its early stages, the company is optimistic about the opportunity to grow its presence on the platform in the years ahead. This expansion is a key part of Aterian's strategy to broaden its market reach.
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