Aterian, Inc. announced the launch of several new products across multiple brands on BestBuy.com, effective August 19, 2025. Select offerings from Aterian’s hOmeLabs, Squatty Potty, PurSteam, Mueller Living, and Photo Paper Direct brands are now available to consumers on one of the largest online retailers in the United States. This initiative is a key part of the company's omnichannel growth strategy.
Arturo Rodriguez, Chief Executive Officer of Aterian, stated that this relationship with Best Buy is an important step to scale the company's e-commerce presence and reach new audiences. The new digital shelf space is expected to enhance the visibility of Aterian's brand family. This move aligns with the company's strategy of meeting consumers where they shop.
Products available on BestBuy.com include hOmeLabs dehumidifiers and trash cans, Squatty Potty toilet stools, PurSteam steam irons and mops, Mueller Living kitchen appliances, and Photo Paper Direct printable media. This expansion diversifies Aterian's distribution channels. It aims to broaden consumer access to its products and strengthen its market position.
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