Autohome Inc. announced its unaudited financial results for the second quarter and six months ended June 30, 2025. For Q2 2025, net revenues were RMB1,758.1 million (US$245.4 million), a decrease from RMB1,872.6 million in the corresponding period of 2024. Media services revenues declined by 36% year-over-year to RMB279.4 million, and leads generation services revenues fell by 11% to RMB732.6 million.
In a significant development, the "Online Marketplace and Others" segment saw revenues increase by 20.5% year-over-year to RMB746.1 million, making it Autohome's largest revenue contributor for the quarter. This growth was primarily driven by the robust performance of the new retail business. However, the gross margin in Q2 2025 decreased to 71.4% from 81.5% in Q2 2024, attributed to higher transaction costs associated with innovative business in lower-tier cities.
Operating profit for Q2 2025 was RMB296.6 million (US$41.4 million), compared to RMB412.4 million in Q2 2024. Net income attributable to Autohome was RMB415.7 million (US$58.0 million), down from RMB524.8 million in the prior year period. The company reported an 11.5% year-over-year increase in average mobile daily active users to 75.74 million in June, and its franchised new retail stores surpassed 200 by the end of June.
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