Aether Holdings, Inc. announced on June 9, 2025, the appointment of Eva Hodgens as Managing Director of Marketing and Luke Hodgens as Director of Publications. These digital media and data operations leaders are the founders of Makaira Media, a performance marketing firm that has been collaborating with Aether on the launch of Alpha Edge Media.
The expanded roles for Eva and Luke Hodgens aim to accelerate Aether's strategy to integrate financial media, predictive market analytics, and fintech platform infrastructure. This move is intended to create a unified, learning system that delivers impactful information to investors. They will continue to provide their services through Makaira Media, dedicating a significant portion of their time to Alpha Edge Media's growth.
Aether's evolving strategy centers on controlling financial markets data, distributing that data, and customizing AI-powered content for its customers. The company is actively evaluating acquisitions across financial media, proprietary tools, and technology infrastructure to deepen its technology stack and expand distribution channels.
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