Atlanticus Holdings Corporation Acquires Mercury Financial LLC

ATLC
September 20, 2025
Atlanticus Holdings Corporation announced on September 11, 2025, the acquisition of Mercury Financial LLC. Mercury, a data- and tech-centric credit card platform, became a wholly-owned subsidiary of Atlanticus upon closing. This strategic acquisition significantly expands Atlanticus's presence in the near-prime consumer credit market. The acquisition adds an established top 25 credit card program to Atlanticus's portfolio. It brings 1.3 million credit card accounts serviced and $3.2 billion in credit card receivables. As a result, Atlanticus's total serviced accounts now exceed 5 million, and its total managed receivables surpass $6 billion. The cash purchase price for the transaction was approximately $162 million. The seller may also receive future earn-out payments if the portfolio's credit performance exceeds Atlanticus’s base case assumptions. This deal is expected to drive significant value through portfolio optimization, cost synergies, and increased originations. Jeff Howard, President and CEO of Atlanticus, stated that the acquisition expands their reach and leverages the combined scale to offer a best-in-class product to a broader consumer segment. He expressed confidence in creating value through optimizing the acquired $3.2 billion receivables portfolio. The acquisition also opens new marketing channels and product expansion opportunities. The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.