Broadcom announced the launch of its next‑generation BCM4918 accelerated processing unit (APU) and two dual‑band Wi‑Fi 8 chipsets, the BCM6714 and BCM6719, during its CES 2026 showcase. The BCM4918 is engineered to deliver high‑performance AI inference for edge and embedded applications, while the Wi‑Fi 8 chips promise faster, more reliable wireless connectivity for both consumer and enterprise environments.
The move positions Broadcom in the rapidly expanding AI‑edge and next‑generation networking markets. Analysts estimate the global AI‑edge market to reach $120 billion by 2030, while the Wi‑Fi 8 standard is expected to drive a 30‑40 % increase in throughput over Wi‑Fi 7. Broadcom’s competitors include Qualcomm, MediaTek, and Intel, but the company’s integration of AI acceleration directly into its networking platform gives it a differentiated value proposition for smart‑home, automotive, and industrial IoT deployments.
The BCM4918 APU features a 16‑core neural engine capable of 1.2 TFLOPS, a 30 % improvement over the previous generation, and supports on‑device inference for computer‑vision and natural‑language tasks. The BCM6714 and BCM6719 deliver up to 12.8 Gbps aggregate throughput, a 25 % increase over Wi‑Fi 7, and include built‑in AI‑based interference mitigation. Samples are available to early‑access customers, with commercial pricing expected to start at $1.5 USD per chip for the APU and $0.75 USD for each Wi‑Fi 8 module.
Broadcom’s senior vice president and general manager of Wireless and Broadband Communications, Mark Gonikberg, said the launch “represents a turning point where broadband, connectivity, compute, and intelligence converge.” He added that the BCM4918 APU and the Wi‑Fi 8 portfolio form the foundation of an AI‑ready platform that delivers immersive, intelligent user experiences while maintaining efficiency, security, and sustainability. The dual‑moat strategy—combining high‑growth AI hardware with high‑margin networking solutions—reinforces Broadcom’s competitive stance and is expected to drive future revenue growth.
Broadcom’s financial strength underpins the launch. As of January 6 2026, the company reported a gross profit margin of 77.33 %, reflecting strong pricing power and efficient cost management. The new product line expands Broadcom’s high‑margin networking segment and adds a high‑growth AI component, aligning with the company’s strategy to capture demand from data‑center, automotive, and industrial markets. The launch is a material event that could influence Broadcom’s revenue mix and long‑term growth trajectory.
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