AXIL Brands introduced its third‑generation GS Extreme 3.0 tactical earbuds, a flagship product that protects against percussive sounds above 85 dB while amplifying safe sounds for situational awareness.
The earbuds feature proprietary SonicShieldX technology, 15‑hour battery life, IP65 water/sweat resistance, IP64 dust resistance, and a 120‑ft Bluetooth range. They carry a list price of $184.60 and will ship to pre‑orders on November 17, 2025.
AXIL’s hearing‑protection segment drove record revenue of $27.5 million in fiscal 2024, a 17 % year‑over‑year increase, and generated $0.9 million net income in fiscal 2025. The company’s first quarter of fiscal 2026 saw net sales of $6.9 million, up 17.2 % YoY, with $0.3 million net income.
The launch is part of AXIL’s dual‑segment growth strategy, which also includes its Reviv3 hair and skin‑care line. By adding a high‑margin, technologically advanced product, AXIL aims to strengthen its position in the tactical and industrial hearing‑protection market and expand distribution through national retailers such as Costco and international partners.
Management highlighted strong demand from industrial and tactical customers and noted that the GS Extreme 3.0’s advanced filtering and amplification capabilities differentiate it from competitors such as 3M and Honeywell. The company also emphasized ongoing investments in research and development to sustain its competitive edge.
The company expects the new earbuds to contribute to continued revenue growth and to reinforce its leadership in hearing‑enhancement technology.
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