AXIL Brands, Inc. announced the launch of its MX II Series earmuffs on December 18, 2025. The flagship MX II PRO model will open for preorder on January 5, 2026, with deliveries slated for February 2026, while the MX II Electronic and MX II Passive variants are scheduled for release in May 2026.
The new line builds on AXIL’s existing portfolio by adding Bluetooth connectivity, automatic sound‑compression that limits noise above 85 dB, and ambient‑sound amplification of up to six‑fold. These features give users situational awareness while protecting hearing, a combination that is especially valuable for outdoor enthusiasts, tactical professionals, and industrial workers who need both safety and real‑time audio cues.
AXIL’s strategy is to broaden its fastest‑growing hearing‑protection segment and lift average selling prices. By offering a premium, tech‑rich product tier, the company aims to capture a larger share of the market and compete more directly with established players such as 3M and MSA Safety. The launch also signals AXIL’s commitment to continuous innovation in a space where consumer expectations for connectivity and performance are rising.
Financially, AXIL reported fiscal 2025 net sales of $26.3 million, down 4.5 % from $27.5 million in fiscal 2024, and net income of $0.9 million versus $2.0 million the prior year. The company posted a $109,805 loss in Q1 2025, but returned to profitability with $334,290 in Q3 2025 and $1.30 million in trailing‑12‑month earnings through August 31, 2025. Gross profit fell to 71.0 % of sales from 73.4 % in the prior year, reflecting margin compression amid higher raw‑material costs and a shift toward higher‑margin premium products. CEO Jeff Toghraie noted that the company is “excited to bring the next evolution in over‑the‑ear protection” and that fiscal 2026 will be driven by “strong momentum, a solid balance sheet, and the flexibility to invest in growth without relying on outside capital.”
The MX II Series launch is positioned to offset the headwinds that contributed to the 2025 revenue decline, such as global trade challenges and the company’s ongoing relocation of manufacturing to the United States to reduce tariff exposure. By expanding its product mix and raising the average selling price, AXIL aims to accelerate revenue growth in 2026 and strengthen its competitive stance in the hearing‑protection market.
The announcement underscores AXIL’s focus on innovation and market expansion. If the new product line gains traction, it could lift the company’s revenue trajectory, improve its margin profile, and enhance its position against larger competitors, thereby influencing long‑term investment outlooks.
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