AEG, a leading sports and live entertainment company, and American Express announced on August 7, 2025, the expansion of their global partnership, which has spanned over two decades. This renewed alliance strategically broadens across five key verticals: venues, festivals, touring, ticketing, and sports.
American Express will serve as AEG’s official payment partner across more than 40 marquee assets and four continents, making this AEG’s largest annual partnership. This collaboration is a cornerstone of American Express’s global music and entertainment platform, aiming to bring card members closer to artists, teams, and live events.
The expanded partnership will provide American Express Card Members with special access to select live events, exclusive merchandise, offers, and onsite experiences at top-tier festivals like Coachella and American Express Presents BST Hyde Park. Benefits will also continue across iconic venues such as Crypto.com Arena and The O2, reinforcing Amex’s commitment to rewarding fans at the intersection of music, sports, and live entertainment.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.