American Express announced on October 16, 2024, its acquisition of Tock, a reservation technology provider. This strategic move is set to enhance American Express's suite of digital tools available to restaurants and merchants.
The acquisition is expected to deepen American Express's presence in the dining and hospitality industry, an important segment for its premium card members. Tock's technology will complement existing platforms like Resy, which American Express already owns.
By integrating Tock, American Express aims to offer more comprehensive solutions to its merchant partners, improving reservation management and customer engagement. This aligns with the company's strategy to provide differentiated products and services that cater to the lifestyle needs of its cardholders.
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