American Express announced on June 16, 2025, that major updates are coming to its U.S. Consumer and Business Platinum Cards later this year. The company described this as its 'largest investment ever in a Card refresh,' signaling a significant strategic move to enhance its premium offerings.
Howard Grosfield, Group President, U.S. Consumer Services, stated that the company plans to 'double down on the things we know based on the data that our card members love' and introduce new benefits and value that will far exceed the annual fee. This refresh aims to meet the evolving needs of its customers across travel, dining, and lifestyle benefits.
The Platinum Card has been a cornerstone of American Express's premium segment for over forty years. This substantial investment is intended to maintain leadership in the competitive premium credit card space by continually enriching benefits and experiences for its loyal customer base.
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