A2Z Cust2Mate Solutions Corp. announced on September 11, 2025, the appointment of Fraser Neil as its new Chief Sales Officer (CSO). Neil commenced his role this month and is tasked with building and leading Cust2Mate's global sales organization. This organization will include dedicated sales executives based in North America, Europe, and Israel.
This strategic appointment signals a concerted effort by A2Z Cust2Mate to accelerate its global expansion and scale smart cart deployments. Neil's leadership is expected to be instrumental in penetrating new markets and increasing the company's market share. The focus on a global sales team aims to capitalize on increasing interest in smart retail technology.
The addition of a Chief Sales Officer with a mandate for global expansion underscores the company's commitment to aggressive growth. This leadership role is crucial for converting market interest into concrete sales and deployments worldwide.
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