A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) announced the creation of a dedicated Retail Media Division on January 14, 2026, expanding its smart‑cart platform into the growing retail media market. The new division will develop data‑driven advertising solutions that use first‑party shopper data collected by the company’s in‑store smart carts, allowing retailers to deliver personalized, real‑time promotions at the point of decision.
The launch follows a $45 million equity financing round that closed in September 2025 and a recent financial report that showed the company’s 2024 revenue fell 37 % to $X million, an EBITDA of –$21 million and a net loss of –$16.996 million. The decline reflects heavy investment in product development and market expansion, while the new division is expected to generate recurring subscription and advertising revenue that could help the company move toward profitability.
The retail media market is projected to reach $170 billion, and A2Z’s first‑party data gives it a competitive edge over incumbents such as Amazon Ads and Walmart Connect. By turning the cart into a media platform, the company aims to capture a share of this market and create a new revenue stream for both itself and its retail partners.
Management highlighted the strategic importance of the move, noting that the Retail Media Division will deepen retailer relationships, accelerate global expansion, and support a $20 million share‑repurchase program that signals confidence in the company’s long‑term value creation. CEO Gadi Graus said the physical store is the next frontier for retail media and that the new division will “capture this opportunity at scale while creating a powerful new revenue stream for both our company and our retail partners.”
While the company remains unprofitable, the launch of the Retail Media Division is a key step toward turning its smart‑cart technology into a monetizable platform. The new division’s success will be critical for improving margins and achieving sustainable growth, but the company faces headwinds from intense competition and the need to demonstrate clear ROI to retailers.
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