A2Z Cust2Mate Solutions Corp. announced a new deployment of its next‑generation smart cart platform with Migros Ticaret A.Ş., Turkey’s largest supermarket operator that runs roughly 3,800 stores. The initial rollout is slated for the third quarter of 2026, with the potential to expand to the full chain as the technology proves successful.
The partnership builds on a prior relationship in which Migros used Cust2Mate’s earlier platform. The new system retrofits conventional carts with connected technology that enables in‑cart scanning, payment, personalized offers, and data collection, creating a frictionless shopping experience. By securing a contract with a high‑volume retailer, Cust2Mate positions itself to capture recurring revenue and to leverage Migros’ network for future deployments across the country.
This announcement follows a series of recent contracts, including a five‑year, $30 million agreement with Israeli chain Super Sapir and an early‑2026 deployment with a Central American retailer. These deals illustrate the company’s expanding global footprint and its focus on high‑margin, data‑driven retail solutions. Management highlighted that the Turkish contract is a key milestone in the company’s strategy to scale its platform and generate new retail‑media revenue streams.
CEO Gadi Graus said the partnership exemplifies the company’s vision of a continuous, frictionless journey that meets shoppers where they are. Investors reacted positively to the announcement, seeing the large‑scale contract as validation of Cust2Mate’s technology and a source of recurring revenue. The company’s leadership transition—Bentsur Joseph’s resignation and Graus’s interim chairmanship—underscores a period of strategic focus.
A short report from Pelican Research raised concerns about past business practices, prompting scrutiny. While the deal itself is a positive development, the company must address these allegations and maintain transparency to sustain investor confidence.
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