The New York State Gaming Facility Location Board recommended Bally’s for a casino license at Ferry Point in the Bronx on December 1, 2025, clearing a key regulatory hurdle for the company’s expansion into the city’s largest market.
Bally’s will invest $4 billion to build a hotel‑and‑casino resort on the former golf course, pay a $500 million license fee, and, if the lease is secured, remit an additional $115 million to the Trump Organization as part of the agreement to acquire the lease on the former Trump Golf Links.
Financially, Bally’s posted a net loss of $102.9 million in Q3 2025, with revenue of $663.7 million. In Q4 2024 the company reported a 5.1% decline in revenue to $580.4 million. Segment performance was mixed: Casinos & Resorts revenue rose 12.1% year‑over‑year, while International Interactive revenue fell 6.9% after a divestiture, underscoring the company’s ongoing restructuring efforts.
The license positions Bally’s to tap a lucrative market that could generate billions in tax revenue and create thousands of jobs. The company will compete with Hard Rock Metropolitan Park, backed by Steve Cohen, and Resorts World New York City, with the final decision expected on December 31, 2025. The project’s projected mid‑2030 opening reflects an ambitious timeline that could accelerate Bally’s return on investment if executed on schedule.
On the day of the announcement, Bally’s shares rose roughly 8%, reflecting investor enthusiasm for the new market opportunity. Analysts noted that while the approval is a strategic win, the company’s high debt‑to‑equity ratio and recent losses highlight the financial challenges that must be managed to realize the project’s potential.
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