Build-A-Bear Workshop introduced an expanded Halloween collection, kicking off the month of 'OctoBEAR' with new products designed to appeal to its broadening consumer base. The collection includes items inspired by Disney Tim Burton's 'The Nightmare Before Christmas' and Día de los Muertos bears.
A key highlight is the highly anticipated return of the make-your-own Pumpkin Kitty, available in participating workshops in the United States, Canada, and the United Kingdom starting October 1, 2024. This fan-favorite product previously sold out online in August and generated a waitlist of over 55,000 names.
The company notes that teens and adults now comprise up to 40% of its retail sales, reflecting the growing 'kidulting' trend. This expanded collection and the reintroduction of popular items cater directly to this demographic, influencing product concepts and designs, particularly for offerings in the company's age-gated 'The Bear Cave' website section.
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