Build-A-Bear Workshop announced the official opening of its first-ever Build-A-Bear x Hello Kitty® and Friends Workshop on November 15, 2024. This unique retail destination is located at Westfield Century City in Los Angeles.
The workshop was designed in collaboration with Sanrio®, the global lifestyle brand known for Hello Kitty®, in honor of the character's 50th anniversary. This partnership aims to create a one-of-a-kind retail-tainment experience.
This initiative represents a significant brand collaboration, expanding Build-A-Bear's presence with popular intellectual properties. The new workshop is expected to attract fans and collectors, leveraging the strong brand affinity of both Build-A-Bear and Hello Kitty®.
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