Build-A-Bear Workshop announced the launch of its first-ever Bluey collection, a licensed partnership with BBC Studios, bringing characters from the animated series to its furry friends lineup. The collection includes a make-your-own Bluey plush, her sister Bingo, and accessories such as Granny Janet and Granny Rita costumes.
Bluey is recognized as the No. 1 most-watched series on streaming in the U.S. for 2024 to date among total viewers. This partnership leverages a globally popular character, appealing to both younger and older fans of the show.
The initial Bluey collection is anticipated to sell out quickly, supported by an existing waitlist of nearly 50,000 names. This collaboration expands Build-A-Bear's history of iconic licensed partnerships and aims to create lasting memories for guests with these new furry friends.
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