Build-A-Bear Workshop released results from a new survey conducted for National Teddy Bear Day, revealing that 92% of over 3,500 participants still own their favorite childhood stuffed animal. The survey also found that nearly 100% of respondents believe teddy bears are for all ages, not just children.
The survey highlighted the deep emotional connection consumers have with their furry friends, with 86% admitting their teddy bear knows more of their secrets than their therapist. This data reinforces Build-A-Bear's success in fostering lasting relationships with its diverse customer base.
To celebrate National Teddy Bear Day on September 9, 2025, Build-A-Bear offered a one-day '2-for-$25 Lil' Cub' promotion, available both in-store and online. This initiative aims to encourage sharing the joy of creating a personalized furry friend and capitalize on the strong brand sentiment.
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