Build-A-Bear Workshop announced the launch of its new 'Heartwarming Hugs' weighted plush collection, designed to offer comfort and calming cuddles. This collection features an adorable bear and a sweet sloth, each weighing three pounds.
A unique aspect of these weighted plushes is the removable heart that can be warmed up and placed back inside. This feature enhances the comforting experience, aligning with wellness trends.
This product launch expands Build-A-Bear's offerings into a new category, catering to consumers seeking sensory comfort. The company highlights its belief in the power of hugs and aims to provide more opportunities for connection through its products.
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