Brunswick Corporation announced a record-breaking performance at the 2024 Ft. Lauderdale International Boat Show (FLIBS). The company reported continued outboard engine market share growth and record unit sales for several of its premium brands during the five-day event. This success occurred despite ongoing market challenges and changeable weather.
Sea Ray and Boston Whaler experienced strong global interest and sales at the show. Mercury Marine continued to grow its share in US saltwater markets. Navico Group maintained its position as a key partner for most US and international OEMs.
The positive results from FLIBS underscore Brunswick's ability to drive sales and expand its market presence through its diverse portfolio of brands and products. This performance highlights the company's competitive strength in the marine recreation industry.
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