Brunswick Corporation debuted its 'Boating Intelligence' initiative at the 2025 Consumer Electronics Show (CES) in Las Vegas. This comprehensive initiative aims to enhance Brunswick’s ACES (Autonomous, Connected, Electrified, and Shared) strategy by incorporating AI capabilities and features into its products. The goal is to deliver simpler, safer, smarter, and more sustainable boating experiences.
The CES exhibit featured a 200-degree virtual boat helm simulator, introducing Brunswick’s AI-powered co-captain. This interactive experience showcased features such as assisted navigation, safety monitoring, and autonomous maneuvers. Brunswick also unveiled its first Fliteboard eFoil immersive simulator, allowing virtual rides using a handheld controller.
The company displayed three CES Innovation Award-winning products: the Mercury Marine 600hp V12 outboard motor, Mercury Marine’s full portfolio of Avator electric outboards, and the 1st Mate connected Marine Safety and Security System. These innovations demonstrate Brunswick's commitment to technological leadership and redefining the boating experience.
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