Mercury Marine, a division of Brunswick Corporation, accounted for 50% of all outboard engines on display at the Sydney International Boat Show. This share was more than double that of its nearest competitor during the event. The show, held at Sydney Olympic Park, focused on trailer boats, lifestyle gear, fishing essentials, and marine technology.
This strong presence reinforces the trust that boat builders and dealers place in Mercury as their preferred power partner. Mercury continues to deliver innovation, reliability, and performance that resonate with Australian consumers across various applications, from fishing to high-performance craft.
The results reflect the popularity of Mercury’s current lineup and the brand’s ability to adapt to evolving show formats and consumer preferences. With an upcoming on-water event in November at Sydney Harbour, Mercury's strong showing sets the stage for continued momentum in this influential boating market.
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