Mercury Marine, a division of Brunswick Corporation, made a significant impact at the 2025 Dubai International Boat Show, reinforcing its leadership position in the region. The company showcased over 80% of the engines on display during the event. This strong presence highlights Mercury's sustained leadership across all major global boat shows.
For the first time, Mercury Marine presented its own dedicated exhibit, uniting two key regional distributors, Delma Marine and Extreme Marine, under a single stand. This strategic collaboration offered customers, boat builders, and attendees an immersive experience. It showcased Mercury's latest advancements in performance, efficiency, and power.
Mercury has achieved leading or record shares at other major shows in 2025, including Dusseldorf, Minneapolis, Toronto, New York, and Miami. At the Helsinki Boat Show, Mercury had close to 40% of all outboards and over 70% of outboards higher than 150hp. In Sweden, Mercury represented 44% of all outboards and nearly 70% of outboards 150hp and above at the Båtmässan Göteborg Show.
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