Mercury Marine, a division of Brunswick Corporation, has signed two five‑year exclusive supply agreements that will keep its outboard engines as the sole power source for two of Europe’s fastest‑growing boat builders. The first deal, with Axopar Boats, extends a partnership that began when Axopar was founded in 2014 and has relied on Mercury engines from day one. The second agreement, with Saxdor Yachts, continues a relationship that started in October 2019 and will support the launch of Saxdor’s new 400GTS model at the 2025 Cannes Yachting Festival and the Fort Lauderdale International Boat Show.
The agreements provide Mercury with predictable, long‑term revenue and reinforce its market leadership in the OEM outboard engine segment. By securing exclusive supply contracts with Axopar and Saxdor, Mercury locks in sales of its latest propulsion technologies, including the high‑performance 400‑horsepower series and the next‑generation 300‑horsepower line, while also expanding its aftermarket service network across Europe and the United States.
John Buelow, President of Mercury Marine, said the deals “reaffirm our shared commitment to quality, innovation, and customer satisfaction.” He added that the partnership with Axopar “is built on mutual respect and a shared dedication to innovation” and that the new agreement will “fuel Axopar’s growth in the years ahead.”
Axopar plans to unveil its 38‑foot model at the Düsseldorf Boat Show, while Saxdor will showcase the 400GTS at Cannes and Fort Lauderdale. The agreements are expected to support these launches by ensuring a steady supply of engines and technical support, thereby strengthening brand positioning and customer confidence in both manufacturers’ new offerings.
Brunswick’s recent financial performance underscores the strategic value of these deals. In Q3 2025, Brunswick reported revenue of $1.36 billion, up 6.8% year‑over‑year, and earnings per share of $0.97, beating consensus estimates. The company’s guidance for 2025 revenue of $5.2 billion reflects confidence in continued demand for its marine propulsion products, a confidence that is reinforced by the new exclusive agreements.
The agreements also enhance Mercury’s recurring revenue model by tying engine sales to new boat launches, creating a pipeline of future aftermarket service and parts sales. This long‑term partnership structure reduces sales volatility and provides a stable foundation for future growth in the competitive outboard engine market.
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