Bell Inc. has introduced a hardware‑free version of its Fibe TV service, allowing customers in Ontario and Quebec to stream live and on‑demand content directly to compatible smart TVs and streaming devices, eliminating the need for set‑top boxes.
The move is part of Bell’s broader strategy to simplify the consumer experience and reduce equipment costs. By removing the hardware requirement, Bell can lower its capital expenditures on set‑top boxes and potentially improve customer retention as users enjoy a more seamless viewing experience. The launch also responds to the accelerating cord‑cutting trend in Canada, where a growing share of households are abandoning traditional pay‑TV in favor of streaming solutions.
Bell’s recent financial performance underscores the importance of this initiative. In Q3 2024, the company reported a net loss of $1.2 billion, largely driven by impairment charges, while Q4 2024 saw a rebound in net earnings. Segment data shows Bell Media revenue growth, whereas Bell CTS (telecom services) experienced declines. Eliminating set‑top boxes is expected to reduce recurring capital expenditures and improve operating leverage across the network and media segments.
Blaik Kirby, Group President of Consumer and Small Business at Bell, said, “At Bell, we’re focused on making life simpler. By eliminating the set‑top box and bringing Fibe TV directly to the smart TVs and streaming devices our customers already own, we’re providing the same great experience without the hassle.” The company also partnered with Roku Canada, which welcomed the new service as a way to enhance the platform experience for users.
The hardware‑free offering strengthens Bell’s competitive position against rivals such as Rogers and Telus, and against global streaming giants. It complements Bell’s “super‑aggregator” strategy, which bundles multiple streaming services into a single bill, thereby increasing average revenue per user and fostering loyalty in a market where consumers increasingly favor flexible, app‑based viewing options.
While no immediate market reaction data is available, the launch is expected to support subscriber growth and cost savings, positioning Bell to better navigate the evolving Canadian pay‑TV landscape.
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