BigCommerce announced on May 5, 2025, that Vipul Shah has joined the company as its new Chief Product Officer. Shah will lead product management, product design, and product strategy groups across BigCommerce, Feedonomics, and Makeswift.
Shah brings over two decades of experience in building innovative products and business models from his previous roles at PayPal, Google, J.P. Morgan, and Wells Fargo. His expertise is expected to be crucial in uniting the company's product portfolio under a holistic strategy.
CEO Travis Hess highlighted Shah's unmatched record of innovation across various industries and his vision for the company moving forward. Shah expressed excitement about leveraging AI to deliver powerful innovation, engaging customer experiences, and meaningful growth for merchants and partners in the evolving ecommerce industry.
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